KFC Double Down -- Have you done it yet?

It's been days since KFC introduced the Double Down in Canada and I can't help but think how brilliant they are. I was among those who turned their noses up and looked at the photos in disgust when it first appeared, buying into its image of 'notoriety' and joining the discussion -- "Eww...Who'd want to eat that?!" and "Oh God, there goes all the efforts from heart health awareness groups." When I keep seeing it on MSN, Facebook statuses, and Twitter updates, I realized that we've all been punked as consumers.

There's nothing really horrible about this. True, the sodium in it is enough to preserve your insides for a few years and all that, but in the end, it's two pieces of chicken with bacon and cheese. How many dishes can we think of that incorporates all those things?

For such a plain idea, they've got us all duped into thinking that we've somehow conquered something 'bad' once we've had it, like we've just been on an insane roller-coaster without puking afterward.

I have no idea how much money KFC has made from this already, but to play up the crappiness of it as a "risky behaviour" is a pretty good tactic. Well played, KFC, well played.